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For over 50 years, WIVK has sought to serve listeners with the best in music and entertainment, and the most up-to-date news and information. When a severe blizzard hit the area in 1993, WIVK was the only radio station on the air. Literally generations of East Tennesseans have come to depend on WIVK night and day, and even though things change, one thing will not: WIVK’s commitment to its faithful listeners.

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